The charitable clothing brand 'Lovelin' has a unique business model that is focused on promoting lesser known designers, creating unique work and giving back.
The premise behind the brand is relatively simple, as each month it collaborates with a new artist. The clothing created by the designers is sold in limited quantities and part of the profits of the designs go towards the chosen charity of that month. In the past, the charitable clothing company has collaborated with non profits such as 'Hope for Autism,' 'Project Ability,' Scotland for Animals,' Diabetes UK,' 'Scottish SPCA' and more.
This clothing brand works on a distinctive business model that celebrates emerging talent, rejects "fast fashion" norms and offers to improve the lives of different groups.