A carefully curated concept shop called 'The Denim Counter' will retail Everlane's newly launched, ethically made denim collection.
The stylish denim collection includes three new styles for women: 'Mid Rise Skinny,' 'High Rise Skinny' and 'Modern Boyfriend.' The pants, which boast a minimalist aesthetic, are available in a variety of different washes as well, ranging from dark to light blue, jet black and bone white. Consumers are welcome to try on different pairs at the brand's pop-up concept store, which will be open in New York between September 7th and 10th.
Serving as an alternative to fast fashion, this denim line would speak to the growing demographic of conscious consumers who are willing to spend more money on ethically made and sustainable clothing, as opposed to fast fashion.