The Walmart Pay app is a brand centric pay platform that allows consumers shopping inside Walmart stores to pay via their smartphones as oppose to with cash or card. The app functions as a mobile payment service that is specific to one brand and offers shopper perks such as inventory browsing, prescription filling and more.
The platform is geared towards frequent Walmart shoppers and smartphone users looking to streamline the payment process. The platform allows users to pull up a QR to pay at the till by hooking up other payment services such as credit cards to the app. The service also allows consumers to do in-store tasks such as check out new products, refill pharmaceuticals and be the first to hear about promotions.
Platforms that encourage store-specific pay models allow brands to simplify payment exclusively to a brand, thus increasing sales.