John Lewis is Inviting Consumers to Temporary Live In Its In-Store Spaces

 - Sep 16, 2017
References: youtube & campaignlive
'The Residence' is a unique new retail space from John Lewis that gives consumers the chance to really get a feel for what it's like to purchase its products, by temporarily living in the in-store apartment.

The fully furnished retail space is equipped with a bedroom, a living room and a dining area, which consumers are invited to live in as though the spaces are their own. Although many furniture showrooms convey a hands-off feel, The Residence encourages those who make themselves at home to rearrange furniture and even host private dinner parties for friends.

To really make The Residence feel like an authentic abode, John Lewis services the home with a daily newspaper delivery, stocks it with the latest fall and winter products, and even gives the home its own unique scent.