The Sobeys Flexstore is Opening in Orangeville, Ontario
Michael Hemsworth — November 6, 2021 — Business
References: sobeys & progressivegrocer
The Sobeys Flexstore is being opened by the Canada-based grocery store chain as a modular, flexible new take on the classic design of supermarkets.
The new store is located in Orangeville, Ontario where it is fitted with fixtures that can be easily changed according to varying needs throughout the operating hours. This is thanks to the help of Interstore | Schweitzer who helped the brand to debut its line of modular, flexible fixtures for the first time in North America
Interstore | Schweitzer commented on the new Sobeys Flexstore saying, "The aim of the project was to translate the new brand concept of Sobeys into a suitable store format and to set innovative accents that will flow into further projects in the future. The final concept, which relies on a modified customer flow and a flexible store layout, will serve as a guideline for other stores. Hence, the customer journey leads the shopper in a circle through the fresh food departments, which are positioned along the walls of the store. In the center of the store, gondolas with dry goods are positioned where the customers can focus on their rational shopping list.”
The new store is located in Orangeville, Ontario where it is fitted with fixtures that can be easily changed according to varying needs throughout the operating hours. This is thanks to the help of Interstore | Schweitzer who helped the brand to debut its line of modular, flexible fixtures for the first time in North America
Interstore | Schweitzer commented on the new Sobeys Flexstore saying, "The aim of the project was to translate the new brand concept of Sobeys into a suitable store format and to set innovative accents that will flow into further projects in the future. The final concept, which relies on a modified customer flow and a flexible store layout, will serve as a guideline for other stores. Hence, the customer journey leads the shopper in a circle through the fresh food departments, which are positioned along the walls of the store. In the center of the store, gondolas with dry goods are positioned where the customers can focus on their rational shopping list.”
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