In 2015, the Pepsi brand created a 35 design custom emoji keyboard and used those same emoticons to decorate itd blue soft drink cans. This year, the popular soft drink label has appointed American designer Jeremy Scott to bring those same emojis to life with a capsule collection of emoji-themed sunglasses.
The collection will feature six pairs of sunglasses which are inspired by the Pepsi brand's PepsiMojis. So far, the two partners have shared their first pair of sunglasses which feature a 60s-inspired MOD frame done in citron yellow with Pepsi's nose-kissed emoji hanging off each of the arms.
Expected to drop in June 2016, this collection is bound to pair nicely with Pepsi's emoji-branded soda cans.
Why This Trend Is Growing
- Emoji-themed Fashion
- The creation of emoji-inspired sunglasses represents an opportunity for other fashion brands to incorporate emoticons into their designs.
- Collaborative Products
- The partnership between Pepsi and Jeremy Scott could inspire other brands to collaborate on unique product lines.
- Pop Culture Accessories
- The rise of pop culture-inspired accessories like these sunglasses highlights an opportunity for more products inspired by nostalgia and internet culture.
Industries Being Reshaped
- Beverage
- Other beverage companies could explore ways to incorporate emoji-based branding and marketing into their products like Pepsi.
- Fashion
- The fashion industry could also tap into the trend of using popular emoticons as the basis for unique product designs.
- Eyewear
- The creation of these sunglasses highlights the potential for companies in the eyewear industry to create fun and playful designs inspired by pop culture.
