London designer Nicholas Daley taps Sub Sun, a unisex eyewear brand, for its new Spring/Summer 2023 collection titled 'Calypso.' 'Calypso' comprises one unique frame inspired by the 60s and made with Mazzuccelli Acetate. The glasses' design features an avant-garde curved shape, colored lenses, and thick, exaggerated frames. The design comes in two colorways: green and purple.
Sub Sun, founded by Bradley Zero, primarily produces unisex sunglasses inspired by the city of London and other influences from Zero's life.
“I am very excited to collaborate with Sub Sun frames for this SS23 season,” said Daley in a statement. “Even more exciting is working together with long-time friend of the brand and past season collaborator Bradley Zero, founder of Sub Sun, on this exclusive frame and supporting another independent business through our creative worlds.”
On April 30, select retailers and the websites of Nicholas Daley and Sub Sun will debut the collaborative collection.
Image Credit: Piczo, <a rel='nofollow' href='https://hypebeast.com/2023/4/nicholas-daley-subsun-eyewear-collaboration-collection-release-info'>hypebeast</a>, <a rel='nofollow' href='https://subsun.com/'>subsun</a>
What's Driving This Trend
- Exaggerated Vintage Eyewear
- The growing trend of exaggerated vintage eyewear for designs with a unique twist.
- Unisex Eyewear
- Unisex eyewear that is both stylish and practical with a focus on urban-inspired designs.
- Independent Collaborations
- Increased emphasis on independent collaborations between emerging designers and brands to bring fresh and unique designs to the market.
Who This Affects Most
- Fashion Industry
- Increased demand for fashion accessories that are both stylish and practical, emphasizing the need for designers to produce unique and fashionable eyewear.
- Eyewear Industry
- Advancements in eyewear design and technology that focus on the creation of durable and stylish sunglasses to meet customers' high expectations.
- Luxury Eyewear Market
- More emphasis on creating luxury eyewear with unique designs and materials to give customers a sense of exclusivity and differentiation.
