New York-based streetwear label Stüssy has unveiled a new Stüssy Eyegear collection, which consists of three sunglass silhouettes: the full-frame 'Owen,' the oval-lensed 'Penn,' and the streamlined rectangular 'Eric.' In total, when counting various color options, the collection delivers 16 pairs of new shades.
According to the company, all of the pairs were made exclusively in Japan. In terms of construction, these premium sunglasses feature a Daicel cellulose acetate frame and double barrel hinges that are made without led. What's more, each pair boasts impressive UV400 lenses, providing wearers with robust sun protection, guarding them from top-of-the-spectrum UV rays.
For those interested, the new Stüssy Eyegear collection is currently available to purchase from the brand's website and at select physical Stüssy locations.
Image Credit: Stüssy
Key Themes Behind This Trend
- Streetwear Sunglasses
- Streetwear-inspired sunglasses are gaining popularity and can disrupt traditional sunglasses industry.
- Premium Sunglasses
- Premium sunglasses with advanced features such as UV400 lenses and Japan-made construction offer disruptive opportunities for the luxury sunglasses market.
- Exclusive Collaborations
- Collaborations between fashion labels and eyewear manufacturers can create unique and trendy sunglasses for consumers.
Where This Applies
- Fashion
- The fashion industry, particularly streetwear, can expand its offerings with streetwear-inspired sunglasses.
- Eyewear
- The eyewear industry can incorporate advanced features such as UV400 lenses and Japan-made construction and collaborate with fashion labels to appeal to a wider consumer base.
- Luxury Goods
- The luxury goods industry can explore adding advanced features and high-end materials to disrupt the traditional luxury sunglasses market.
