Artistic and colorful, edgy and urban, the Chris Habana My Enemy ad campaign showcases the latest jewelry collection in a very youthful way. It's hard not to think of subculture innuendos and next generation energy when gazing at the images making up with campaign. Starring both a male and female model, both adopt stoic expressions, brightly dyed hair and the contemporary jewelry designs to stand out from the crowd.
Shot by Daniel Bolliger, a photographer based in New York City, the Chris Habana My Enemy ad campaign appeared in The Snobette and Bullett Magazine. The singular looks were perfected by makeup artist Michael Anthony Afuola, hair stylist Gonn Kinoshita and manicurist Jessica Tong. There's a bit of a tribal element to the looks as well.
Key Themes Behind This Trend
- Artistic Photography
- Disruptive innovation opportunity: Develop technologies or platforms that enhance the artistic quality of photography, such as filters or editing tools.
- Youthful Fashion
- Disruptive innovation opportunity: Create fashion lines that specifically cater to the youthful market, incorporating edgy and urban elements.
- Subculture Influence
- Disruptive innovation opportunity: Explore subcultures and their influence on mainstream fashion, and develop unique designs that reflect these subcultural aesthetics.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Integrate technology into fashion design, such as wearable tech or augmented reality fashion experiences.
- Photography
- Disruptive innovation opportunity: Develop new tools or techniques that allow photographers to capture unique and vibrant images, pushing the boundaries of traditional photography.
- Beauty
- Disruptive innovation opportunity: Create beauty products and services that cater to individuals who embrace alternative or unconventional styles, incorporating vibrant colors and unique designs.
