In order to communicate the simplicity of its Basic Loafer Socks, Mr Gray chose to use cardboard sock tubes that are adorned only with basic brand and product information.
On the front of the tubes, Mr Gray highlights three main points about the product's design: it comes from Japan and features an invisible, non-slip sole. With origins in Asia, the decision to pair the socks with a simplistic packaging tube seems clear.
As an e-retailer, My Gray offers shipping worldwide, which speaks to the ease with which these tubes are transported. Once received, these sock tubes could easily be used for storing the socks, but they could also be recycled or even repurposed by thrifty consumers as containers for other small accessories or household items.