Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Interactive Window Displays

This Department Store Used Interactive Displays to Track Customer Data

— February 19, 2016 — Marketing
Luxury department store Harrods set a new precedent for the way brands can use big data with its interactive window displays. While many companies collect data about consumer behavior, it can be difficult to know how this information translates into sales. Harrods experiment with interactive displays reveals one way that brands can tap into the power of big data.

To promote its new to Polo Ralph Lauren line, Harrods set up a series of interactive window displays. The displays were powered by mobile proximity technology, with an interactive map of where consumers could find the collection in the store. The displays also featured stickers for consumers to scan directly with their smartphone. The stickers allowed consumers to make a direct online purchase, meaning consumers could interact with the display even when the store was closed. The displays ultimately proved highly effective with 15 percent of shoppers making an online purchase.

The project demonstrates how brands can collect specific data from consumers by combining physical and digital assets in the form of in-store displays.
Trend Themes
1. Big Data Collection - Harrods' interactive window displays showcase the potential for using big data to track consumer behavior and drive sales.
2. Mobile Proximity Technology - The use of mobile proximity technology in Harrods' displays highlights the trend of leveraging smartphones to enhance the interactive shopping experience.
3. Physical-digital Integration - The combination of physical and digital assets in the form of in-store displays demonstrates the trend of integrating offline and online channels to provide a seamless shopping journey.
Industry Implications
1. Retail - The interactive window displays at Harrods showcase disruptive innovation opportunities for the retail industry by leveraging big data and digital technologies to drive sales.
2. Technology - The use of mobile proximity technology and digital assets in the displays presents disruptive innovation opportunities for the technology industry to further enhance the retail experience.
3. Marketing - The collection of specific data from consumers through interactive displays opens up disruptive innovation opportunities for the marketing industry by enabling targeted and personalized campaigns.
5.9
Score
Popularity
Activity
Freshness