Fried chicken chain KFC recently went through an eatery rebranding that focuses exclusively on attracting millennial cliental through a space that offers an element of personalization as well as facilitating communication. Both aspects are key elements to millennials that seek out comfortable environments to hang out in with an artisanal flare.
The new KFC locations offer a much more wholesome environment for people to do more than just order food and take-out, with an open sit down style atmosphere. The design encourages open communication with spacious booths and countertops in circular formation for eaters to gather at and enjoy the fare. The restaurant keeps its vintage aesthetic and red and white color scheme, but pairs it with modern artistry such as collaged artworks and prints as well as sleek furniture, flooring and decor.