This bright, ultramodern Arielle Shoshana fragrance boutique in Fairfax, Viriginia is the first dedicated fragrance store of its kind in the DC area. The store is laid out to be a sensorial, aromatic experience and has its scents organized by dominant notes. Customers are asked to shop by "note," and do so by standing in a certain "orientation point" where they can lean forward to experience it more thoroughly.
The unique Fairfax shopping experience at Arielle Shoshana was created by architecture and design firm CORE, who opted for a minimalist merchandising technique centers around wood boxes that serve as elegant details. Each of the wooden cubes is lined with rose-gold, champagne or brass metal and much of the architecture is constructed in an orthogonal fashion.
Key Themes Behind This Trend
- Immersive Fragrance Shopping
- Creating fleshed-out sensorial experiences that revolutionize the fragrance shopping model.
- Minimalist Merchandising Technique
- Opting for a pared-down aesthetic that emphasizes the product instead of flashy advertising and branding.
- Esthetic-driven Store Designs
- Designing spaces around the core mission of providing shoppers with a visually impressive immersion experience.
Where This Applies
- Fragrance
- A fragrance industry that is ripe for new innovations that change the way we think about purchasing scents.
- Retail
- A retail industry that can benefit from a shift towards focused brick-and-mortar stores with outstanding design qualities.
- Design
- A design industry that values and rewards innovation in store design and novel approaches to creating immersive experiences.
