The Madame Tussauds LFW experience is an immersive multi-sensory exhibition that features a statue of Kendall Jenner and plenty of branded content. The intriguing experience has been unveiled ahead of London Fashion Week and champions many of the sponsor brands from the fashion event such as Maybelline New York and and Toni & Guy.
The multi-sensory Madame Tussauds LFW experience was opened to the public in early February 2016 and boasts a contest component, in that guests who spot a special golden clothing tag will be entered into a draw to receive a gift basket of Maybelline New York, Toni & Guy and Lavazza products. The experience also features wax replicas of Cara Delevingne and American Vogue editor-in-chief Anna Wintour.
Image Credit: Campaign
Why This Trend Is Growing
- Immersive Experiences
- Creating immersive multi-sensory exhibitions that engage guests on a deeper level.
- Brand Partnerships
- Forming strategic partnerships with sponsor brands to promote the event and increase brand awareness.
- Contest Marketing
- Using contests to incentivize participation and create buzz around the event.
Industries Being Reshaped
- Entertainment
- Creating immersive experiences using wax replicas in entertainment industry events.
- Fashion
- Partnering with fashion brands to create branded content and promote events like fashion weeks.
- Beauty
- Collaborating with beauty brands to offer gift baskets and showcase their products in immersive experiences.
