Mexico City-based bakery 'Astronut' recently teamed up with Super Magic Friend to create a visual identity that is out of this world. With so many independent bakeries and cafes, it can be difficult for small business to catch the eye of consumers. This bakery combines its clever name with eye-catching packaging to put a whole new spin on the traditional donut shop.
Astronut is a new bakery in Mexico City that specializes in producing donuts with a space-inspired theme. In order to convey the bakery's intergalactic identity, the brand teamed up with Super Magic Friend. The creative design team then set about creating a visual identity for the bakery through the use of graphic illustrations on donut packaging and business cards. The most captivating illustration is that of a astronaut in the middle of space, whose helmet cleverly replaces the hole of a donut.
What's Driving This Trend
- Space-inspired Branding
- There is an opportunity for small businesses to differentiate themselves by creating unique branding using space-inspired designs.
- Creative Packaging Design
- Businesses can set themselves apart by creating eye-catching packaging designs that reflect their brand identity.
- Themed Food Products
- Food businesses can create themed products to appeal to consumers and differentiate themselves from competitors.
Who This Affects Most
- Bakery
- Bakeries can use creative branding and packaging to differentiate themselves in a crowded market.
- Graphic Design
- There is opportunity for graphic designers to specialize in creating unique branding and packaging, particularly for small businesses.
- Food and Beverage
- Creating themed food products and unique branding can help businesses stand out in the crowded food and beverage industry.
