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Top 100 Marketing Trends in February

From Branded Fitness Pop-Ups to Interactive Dining Events

— February 28, 2016 — Marketing
The top February 2016 marketing trends speak to recent successful campaigns and the approaches they took to educating consumers on the product or service being offered.

In a stellar example of the shift to brands meeting consumers in their own space, Reebok recently opened up a pop-up gym in London's Shoreditch Boxpark. The CrossFit obstacle course featured drills such as a 30-second tire flip sprint and served as an ideal setting to introduce the brand's winter workout wear.

Meanwhile, the new in-flight media available to JetBlue passengers via their partnership with Amazon was introduced with a showcase at JFK's Terminal 5. The 'Amazon on JetBlue' pop-up provided a temporary movie theater-style suite in which to test out the media available through the new partnership.
6.3
Score
Popularity
Activity
Freshness
100
Health-Improving Cognitive Charts
Health-Improving Cognitive Charts
This Infographic Shares Ways to Maintain a Healthy Brain
<
99
Rooftop Ice Rinks
Rooftop Ice Rinks
Molson Canadian's Anything for Hockey Campaign is Epically Canadian
<
98
Shortened Attention Infographics
Shortened Attention Infographics
This Guide for Marketers Explores the Length of Consumer Awarness
<
97
Type-Based Branding
Type-Based Branding
Venice Cold Brew Packaging Relies on a Framework of Letters
<
96
Millennial Workplace Guides
Millennial Workplace Guides
This Infographic Shows How Millennials Transform the Work Environment
<
95
Giant Cheeseboard Tastings
Giant Cheeseboard Tastings
Jacob's Held a London Event with a 40-meter-long Cheeseboard
<
94
Basketball Hero Cannabis Brands
Basketball Hero Cannabis Brands
Retired NBA Star Cliff Robinson Has Announced Uncle Spliffy
<
93
Egg White Facial Cleansers
Egg White Facial Cleansers
The Mizon Egg White Bubble Cleanser Gives Pores a Deep Clean
<
92
Palatial Designer Flagships
Palatial Designer Flagships
The Max Mara Beijing Store Has Opened in the Luxury Fashion District
<
91
Truth-Revealing Habit Charts
Truth-Revealing Habit Charts
This Infographics Showcase the Reality Behind Basic Human Behavior
<
90
Skin-Restoring Foil Masks
Skin-Restoring Foil Masks
Estée Lauder is Releasing a Recovery Powerfoil Mask
<
89
Nashville-Inspired Chicken Dishes
Nashville-Inspired Chicken Dishes
This Chain is Offering Its Own Take on a Nashville Specialty
<
88
Handcrafted Apple Shrub Syrups
Handcrafted Apple Shrub Syrups
This Apple Shrub Syrup from Shrub & Co Pairs Well with Whiskey
<
87
Collaborative Artisan Chocolate
Collaborative Artisan Chocolate
The Alma and West Elm Chocolates Boast an Ethereal Package Design
<
86
Ethereal Abstract Java Branding
Ethereal Abstract Java Branding
This Spanish Coffee Brand Boasts Delicate Artistic Packaging
<
85
Projected Swimwear Fashion Shows
Projected Swimwear Fashion Shows
This Team Speedo Installation Debuted the New Olympic Line
<
84
Utilitarian Beard Oil Branding
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
<
83
Rustic Galleria Boutiques
Rustic Galleria Boutiques
This Moncler Boutique Recently Opened at Taipei 101 Mall
<
82
Gradient Apparel Merchandising
Gradient Apparel Merchandising
The Elgin Flagship Store is Organized by Color and Texture
<
81
Instant Tea Crystals
Instant Tea Crystals
The Pique Tea Packets Opt for Solid Product for Immediate Enjoyment
<
80
Message-Delivering Candles
Message-Delivering Candles
The Message Natural Votives Share Emotions Through Simple Inscriptions
<
79
Cocktail-Themed Water Bottles
Cocktail-Themed Water Bottles
These Evian Water Bottles Aim to Lower Excessive Alcohol Consumption
<
78
Classic Cartoon Cans
Classic Cartoon Cans
Disney Pop Packaging Sweetly Marries Two Influential Brands
<
77
Vibrant Empowerment Murals
Vibrant Empowerment Murals
Jasper Wong's 'Designed on Surface' Mural Uplifts Young Generations
<
76
Pastel-Hued Craft Sodas
Pastel-Hued Craft Sodas
Henri Sodas is an Artisanal Carbonated Beverage Brand from Montreal
<
75
Immersive TV-Themed Bars
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
<
74
Georgian-Inspired Retail Concepts
Georgian-Inspired Retail Concepts
This Guildford Boutique Boasts an Airy New Interior Design
<
73
Handmade Wine Packaging
Handmade Wine Packaging
Moonberry Branding Was Lovingly Crafted for a Creative Agency's Clients
<
72
Fast Food Lettuce Burgers
Fast Food Lettuce Burgers
Red Robin Will Sell the 'Wedgie Burger,' A Patty Inside Lettuce
<
71
Instantly Shoppable Catwalks
Instantly Shoppable Catwalks
This House of Holland Show Featured a Shoppable Catwalk
<
70
Controversial Beauty Commercials
Controversial Beauty Commercials
Seoul Secret's Snowz Gluta Ad Tastelessly Promotes Skin-Whitening
<
69
Swedish Furniture Brand Exhibits
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
<
68
Patterned Totem Packaging
Patterned Totem Packaging
Cocoa Tribal Branding Emulates the Art of South American Aboriginals
<
67
Fashionable Haircare Branding
Fashionable Haircare Branding
Sophia Webster Refashioned a Line of Toni & Guy Hair Products
<
66
Folk Art Crepe Shops
Folk Art Crepe Shops
The Ojuara Tapiocaria Cafe in Brazil Serves Up the Regional Dish
<
65
Fruity Floral Simple Syrups
Fruity Floral Simple Syrups
This Trio of Cocktail Syrups Includes Fruit and Floral Blends
<
64
Denim-Focused Fashion Ads
Denim-Focused Fashion Ads
The Forever 21 Spring Campaign is Effortlessly Chic
<
63
Fast Food Packaging Fashions
Fast Food Packaging Fashions
The New Packaging at McDonald's was Reworked into Couture Accessories
<
62
Internet-Obsessed Clothing Ads
Internet-Obsessed Clothing Ads
This 'Diesel' Line is Promoted with Bizarre Social Media References
<
61
Hot Gin Cocktail Bars
Hot Gin Cocktail Bars
This Pop-Up Bar is Serving Warm Gin Beverages to Combat the Cold Winter
<
60
Car Wash Couture Ads
Car Wash Couture Ads
The Moschino Spring/Summer Campaign Takes Place in a Luxe Car Wash
<
59
Artwork Advertising
Artwork Advertising
Billboard Advertisements in Los Angeles Display Artwork Instead of Ads
<
58
Ethereal Californian Boutiques
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
<
57
Middle Eastern Perfume Bottles
Middle Eastern Perfume Bottles
The Iconic Guerlain Perfume Has Been Given an Arabian Makeover
<
56
Upscale Jetsetter Skincare Kits
Upscale Jetsetter Skincare Kits
The Aesop London Kit is Perfect for Frequent Flier Skincare Fans
<
55
Textile-Inspired Candy Branding
Textile-Inspired Candy Branding
This Madagascar Chocolate Packaging Celebrates Cultural Prints
<
54
Festive Fast Food Illustrations
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
<
53
Geometric Paint Packaging
Geometric Paint Packaging
Sustainable Powdered Pigments Fit Any Project Perfectly
<
52
Video Game Handbag Models
Video Game Handbag Models
Final Fantasy's Lightening Is In This SS2016 Louis Vuitton Ad Campaign
<
51
Liquid Mint Dispensers
Liquid Mint Dispensers
Momints' Mint Tube Packaging Securely Transports Gel-Filled Liquid Capsules
<
50
Branded Bike-Share Programs
Branded Bike-Share Programs
Nike BIKETOWN is a Joint Initiative with the City of Portland
<
49
On-Demand VIP Store Hours
On-Demand VIP Store Hours
The Kenneth Cole Bowery Flagship Will Open at All Hours for VIPs
<
48
Hyper-Real Packaging Illustrations
Hyper-Real Packaging Illustrations
Biji Coffee Company's Branding Features Hyper-Real Portraits
<
47
Coffee-Focused Beauty Campaigns
Coffee-Focused Beauty Campaigns
Benefit Cosmetics and Starbucks Team Up for a Friendly Venture
<
46
Digital Automobile Shops
Digital Automobile Shops
The Rockar Hyundai Store Boasts a Digitally Enhanced Sales Concept
<
45
Narrative Swedish Design Pop-Ups
Narrative Swedish Design Pop-Ups
Design Brand kikki.K Has Popped Up in London's Covent Garden
<
44
Graffiti Artist-Inspired Pop-up Bars
Graffiti Artist-Inspired Pop-up Bars
Bar Basquiat is a Bar Dedicated to the Iconic American Artist
<
43
Ultra-Discreet Hygiene Packaging
Ultra-Discreet Hygiene Packaging
This Discreet Packaging Concept Offers Privacy at the Drug Store
<
42
Architecture Firm Design Showrooms
Architecture Firm Design Showrooms
The Mexico City Showroom Features EZEQUIELFARCA Past Projects
<
41
Speakeasy-Inspired Dining Experiences
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
<
40
Commuter-Delight Brand Events
Commuter-Delight Brand Events
This Celebrity Cruises Activation Delighted Consumers on Blue Monday
<
39
Discreet Prohibition-Inspired Bars
Discreet Prohibition-Inspired Bars
The Bootlegger is a New Speakeasy Located in London
<
38
Resealable Chocolate Packaging
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
<
37
Interactive Dining Events
Interactive Dining Events
This Restaurant Combines Interactive Theatre with Fine Dining
<
36
Shrouded Skincare Shops
Shrouded Skincare Shops
The Second Aesop Taipei Shop is Located in the Hip Neighborhood of Daan
<
35
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
<
34
Premium Greek Oil Packaging
Premium Greek Oil Packaging
'PROTON' Premium Olive Oil is Encased in a Ceramic Bottle
<
33
Botanical Organic Hard Candies
Botanical Organic Hard Candies
Sweet Botanicals is an Organic Hard Candy Brand with Style
<
32
Rare Spirits Subscription Boxes
Rare Spirits Subscription Boxes
MashBox is a Subscription Service Delivering Rare Spirits
<
31
In-Flight Streaming Launches
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
<
30
Whimsical Patisserie Branding
Whimsical Patisserie Branding
Patisserie Ludwig is Replicates the Parisian Experience in Karlsruhe
<
29
National Park-Inspired Trailers
National Park-Inspired Trailers
This Limited-Edition Trailer Celebrates the National Park Service
<
28
Illustrative Gender Difference Charts
Illustrative Gender Difference Charts
These Drawings Show Situational Responses from Men and Women
<
27
Sophisticated Mens Grooming Lines
Sophisticated Mens Grooming Lines
Barbon is an Elegant New Range of Mens Grooming Products
<
26
Oversized Billiards Promotions
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
<
25
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
24
Branded Skate Park Pop-Ups
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
<
23
Meditative Chocolate Bar Branding
Meditative Chocolate Bar Branding
Hush Chocolate Boasts Relaxing Patterns in Pastel Hues
<
22
Wine Discovery Stores
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
<
21
Sprawling Italian Food Markets
Sprawling Italian Food Markets
Eataly Munich is the Latest in the Empire's Growing List of Stores
<
20
Geometrical Rock Candy Packaging
Geometrical Rock Candy Packaging
This Paper Candy Packaging Makes Rock Candy Portable
<
19
Co-Branded Grooming Events
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
<
18
Upscale Indoor Food Markets
Upscale Indoor Food Markets
DekaMarkt's 'World of Food' is a Sophisticated Grocery Store Market
<
17
Curbside Cupboard Pop-Ups
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
<
16
Contemporary Teahouse Bars
Contemporary Teahouse Bars
The Rabbit Hole Offers a Stylish Cocktail-Inspired Eatery Concept
<
15
Monochromatic Sichuan Eateries
Monochromatic Sichuan Eateries
This Shanghai Restaurant Serves Up Sichuan Dishes in a Modern Space
<
14
Hanging Spices Packaging
Hanging Spices Packaging
These Spice Pouches Resemble Hanging Potted Plants
<
13
Sublime Fashion Branding
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
<
12
Free-Spirited Lingerie Lines
Free-Spirited Lingerie Lines
The Free People Valentine's Day Collection is Made for Bohemians
<
11
Traditional Culinary Boutiques
Traditional Culinary Boutiques
Romanian Flavors is a Bucharest Grocery Store with Style
<
10
Multi-Dimensional Dining Experiences
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
<
9
Revamped Fast Food Packaging
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
<
8
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
<
7
Crack-Preventing Egg Packaging
Crack-Preventing Egg Packaging
The EGG6 Egg Carton Box Preserves the Shell With a Mattress Box
<
6
Festive Chocolate-Covered Pop-Ups
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
<
5
Minimal Furniture Packaging
Minimal Furniture Packaging
Vitra Furniture Has Debuted Simple Packaging for Its Dynamic Designs
<
4
Vibrantly Branded Juice Detoxes
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
<
3
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
<
2
Luxury Convenience Stores
Luxury Convenience Stores
The 5 Points Market Convenient Store Design Has Upscale Features
<
1
Luxury Car Digital Experiences
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
<