The new McDonald's packaging boasts dynamic designs that could change the way consumers feel about eating fast food. The stylish, ultramodern packaging designs will hopefully elevate the entire dining experience and boasts the san serif Helvetica font, a solid choice that presents the brand's imagery in new light.
Following along with McDonald's new presence as a contemporary restaurant experience, the new packaging concept is sure to appeal to consumers based on its minimalist design and less cluttered typographic elements. In particular, the new McDonald's packaging is likely to appeal to marketing-savvy millennials.
In 2015, McDonald's and advertising agency Tribal Buenos Aires launched the McBike packaging concept, which allows cyclists to hang their takeout from their handlebar, in Copenhagen, Denmark and Medellin, Columbia.