This Team Speedo installation recently served as the canvas for the athletic swimwear brand's most recent collection, as well as introducing the brand's new crop of endorsed athletes. Using scientific Periodic Table-inspired imagery, the New York City installation showcased the potential applications for cutting edge technology in a fashion show context.
The Team Speedo installation was debuted at an invite-only event on December 15 in New York City and starred plenty of stars from the swimming world, which included 24 Olympic athletes like Ryan Lochte and Maria Belmonte.
Agency Iris Worldwide and Framestore worked with the brand to create the massive installation, while the event served as the formal launch for Speedo's new Fastskin LZR Racer X Swim Suit. The digital installation featured holographic projections of the athletes' images as well as projections of their statistics historically.
What's Driving This Trend
- Periodic Table-inspired Imagery
- Using scientific Periodic Table-inspired imagery to showcase the potential applications for cutting edge technology in fashion shows.
- Digital Holographic Projections
- Incorporating digital holographic projections of athletes' images and statistics to enhance the fashion show experience.
- Athlete Endorsements
- Introducing the brand's new crop of endorsed athletes during the swimwear fashion show.
Who This Affects Most
- Fashion Design
- Opportunity for fashion designers to integrate scientific and technological themes into their collections through imagery.
- Event Planning
- Utilizing digital holographic projections to create immersive and engaging experiences for fashion shows and brand launches.
- Athletic Apparel
- Leveraging athlete endorsements to promote and showcase the latest advancements in swimwear technology and design.
