BEAMS and Speedo work in collaboration to launch a new amphibious collection for the Spring/Summer 2025 season, highlighting a water-repellent and sun-protection practicality. The collection is made up of classic graphic designs, swimwear, and other summer accessories. The Japanese brand and iconic swim brand working together results in a versatile fit for diving in and on land.
It is led by a pair of retro swim shorts -- it has a vintage duo-tonal logo motif with a classic blue and green checkered fabric material. Other details include the graphics on both the front and the side. It comes in the tonal options of white, green, and black. Plaid is a recurring pattern and is seen on a transformable roll-top bag designed to protect belongings from being exposed to water.
Image Credit: BEAMS
What's Driving This Trend
- Amphibious Apparel
- Clothing that seamlessly transitions from water to land offers a blend of style and functionality, catering to active and versatile lifestyles.
- Sun-protective Fashion
- Fashion pieces that integrate UV protection technology provide both safety and style for consumers who prioritize their skincare.
- Retro-inspired Swimwear
- Nostalgic designs in swimwear are making a comeback, appealing to consumers who appreciate classic aesthetics blended with modern functionality.
Who This Affects Most
- Outdoor Apparel
- The outdoor apparel industry can leverage amphibious collections to offer innovative solutions for adventure seekers who demand functionality and comfort.
- Textile Manufacturing
- Textile manufacturers have an opportunity to create advanced materials that offer dual-purpose functionality, such as water-repellency and UV protection.
- Lifestyle Fashion
- Lifestyle fashion brands can incorporate multifunctional designs into their lines, attracting consumers interested in pieces that serve various purposes.
