The new packaging at McDonald's is set to hit locations within the coming weeks, but here we see it reworked into pieces of couture fashion. Artists Pablo Machado and Ricardo Hardouin, students of the Miami International University of Art and Design, were given 48-hours to transform the new packaging into hip fashions.
The final products in the fast food packaging fashion collection are nothing short of glamorous and worth of the runway. Everything from purses, to high heels were created using the new packaging from McDonald's, which is proudly boasted by the brand to be part of a new eco-friendly movement with its take-out packaging.
As consumers come to expect more accountability from major brands when it comes to the environment, this collection of fashion items made from packaging helps reinforce great steps being taken towards reducing waste.