The latest Moschino Spring/Summer campaign promotes squeaky clean style. Showing off the eccentric looks found within the Moschino Spring/Summer 2016 RTW collection, this fashion ad takes place at a fictional car wash.
When the Moschino Spring/Summer RTW 2016 collection was presented during last year's Milan Fashion Week, the fashion realm was shaken with looks inspired by laborer couture and retro cartoons. Ready to display and market these styles, Creative Director Jeremy Scott collaborated with famed photographer Steven Meisel to capture his designs in a luxe living room that has been turned into a car wash.
Remixing the way that high glamour is typically presented, this campaign features models Lexi Boling, Joan Smalls, Fei Fei Sun and Maartje Verhoef posing among danger signs, colorful car wash spinners and opulent furniture.
What Makes This Trend Stand Out
- Laborer Couture
- Disruptive innovation opportunity: Exploring the fusion of high fashion with workwear-inspired designs.
- Retro Cartoon Fashion
- Disruptive innovation opportunity: Leveraging nostalgia and animated aesthetics to create unique fashion collections.
- Luxury Car Wash Experiences
- Disruptive innovation opportunity: Creating premium and experiential car wash services that incorporate high-end elements.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introducing unconventional and themed fashion campaigns that bring together unexpected elements.
- Photography
- Disruptive innovation opportunity: Collaborating with fashion brands to create visually captivating campaigns that challenge traditional concepts.
- Automotive Services
- Disruptive innovation opportunity: Transforming standard car wash experiences into luxurious and immersive environments for customers.
