In terms of its packaging scheme, Granell Coffee perfectly reflects the sunny surroundings of the Mediterranean Sea where each of the blends was roasted. The colorful range of roasted coffee beans take inspiration from the sights, sounds, smells and passion of the Spanish spirit as envisioned by the brand.
The branding and packaging identity for Granell Coffee was created by Firma, an agency based in Barcelona and Miami Beach. In order to communicate the brand's vision of "the Spanish spirit," Firma partnered with illustrator Charlotte Molas, who created a stunning range of illustrations that speak to the Mediterranean zest for life as is reflected in the product. Designed for the international market, the packaging and branding scheme will help attract consumers.