This uniform hygiene packaging concept is designed to avoid the stigma associated with shopping for feminine hygiene products. A student concept designed by Morgan Sterns for her MFA thesis, the fictitious range includes items such as vaginal screening kits, yeast infection treatment, deodorant, personal lubricant and much more.
Designed to offer clarity in an overcluttered, overwhelming portion of the market, the unified hygiene concept includes ultra-minimalist cardboard boxes with discreet labels that don't obviously announce to other shoppers what one is purchasing. The concept included research into how advertising how historically treated women's hygiene products like something should be embarrassed of and attempts to correct this.
This concept can be considered an extension of the interest in maintaining some semblance of privacy in a largely digital era.
Ultra-Discreet Hygiene Packaging
More Stats +/-
Encapsulating Toothbrush Caps
Oil Pulling Packets
Flight Amenity Kits
African Black Soaps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Discreet Packaging Concept Offers Privacy at the Drug Store
- By: Rebecca ByersJan 21, 2016