This uniform hygiene packaging concept is designed to avoid the stigma associated with shopping for feminine hygiene products. A student concept designed by Morgan Sterns for her MFA thesis, the fictitious range includes items such as vaginal screening kits, yeast infection treatment, deodorant, personal lubricant and much more.
Designed to offer clarity in an overcluttered, overwhelming portion of the market, the unified hygiene concept includes ultra-minimalist cardboard boxes with discreet labels that don't obviously announce to other shoppers what one is purchasing. The concept included research into how advertising how historically treated women's hygiene products like something should be embarrassed of and attempts to correct this.
This concept can be considered an extension of the interest in maintaining some semblance of privacy in a largely digital era.