The Apple Shrub syrup from Shrub & Co is a modern take on the colonial era beverage that is great for adults craving a grownup version of apple juice. The fruit-infused gourmet shrub is made from Newtown Pippin apple and is inspired by the antiquated beverage that is said to have been a favorite of Thomas Jefferson.
The Apple Shrub syrup from Shrub & Co comes in 16-ounce bottles and is best enjoyed with lemon and whiskey. The shrub syrup contains all organic ingredients including cane sugar and apple cider vinegar.
Based in Richmond, California, Shrub & Co produces a variety of high-quality organic shrub syrups that are vinegar-based, including ginger, grapefruit and several summer flavors like Strawberry & Meyer Lemon and Wildflower Honey.
What Makes This Trend Stand Out
- Organic Shrub Syrups
- Disruptive innovation opportunity: Create new flavors and combinations of organic shrub syrups to cater to the growing demand for unique and natural beverage options.
- Colonial-inspired Beverages
- Disruptive innovation opportunity: Develop innovative drinks inspired by historic beverages, using traditional ingredients or techniques but with a modern twist.
- Gourmet Mixology
- Disruptive innovation opportunity: Create a new market of artisanal mixers and syrups specifically designed for craft cocktails, targeting the surging interest in artisanal and unique drink experiences.
Sectors Adopting This
- Beverage
- Disruptive innovation opportunity: Explore the potential for innovative and unique drink offerings, appealing to a consumer base increasingly interested in premium and organic beverages.
- Food & Agriculture
- Disruptive innovation opportunity: Utilize unique and traditional ingredients in food and beverage products, capitalizing on the consumer demand for natural, organic, and sustainable options.
- Hospitality & Catering
- Disruptive innovation opportunity: Partner with bars, restaurants, and catering companies to offer specially curated shrub syrup and cocktail menus, enhancing their beverage options and creating memorable experiences for customers.
