Woodford Reserve launches its new Spiced Apple mixer for cocktails ahead of the holiday season. The new cocktail mixer was unveiled in addition to the brand's annual festive holiday bottle, which features a watercolor scene of the distillery's three copper pot stills. Woodford Reserve aims to celebrate Kentucky's apple harvest with the expansion of its cocktail mixers.
The new cocktail mixer is made with apple juice, raw demerara sugar, cinnamon, ginger, and cloves. According to Elizabeth McCall, Woodford Reserve's assistant master distiller, the Spiced Apple mixer pairs well with the Woodford Reserve bourbon, creating a crips holiday cocktail. The bourbon company partnered with Williams Sonoma to create its new seasonal cocktail mixer, ideal for seasonal celebrations and parties.
Image Credit: Woodford Reserve
What Makes This Trend Stand Out
- Holiday Cocktail Mixers
- Brands can release seasonal cocktail mixers with unique ingredients to cater to the holiday celebrations.
- Collaboration with Specialty Stores
- Collaborating with specialty stores to create unique and exclusive products can attract customers and increase sales.
- Exploring Regional Flavors
- Introducing cocktail mixers with regional flavors can celebrate local produce and create a unique brand identity.
Sectors Adopting This
- Beverage
- Beverage companies can explore innovative ingredients to create unique cocktail mixers during festive seasons.
- Retail
- Retail stores can collaborate with beverage companies to release exclusive seasonal products for their customers.
- Foodservice
- Hotels, restaurants, and cafes can experiment with different cocktail mixers to offer their patrons unique holiday beverages.
