The latest Louis Vuitton ad campaign for Spring/Summer 2016 features a video game character as a model. Posted on the Instagram of creative director Nicolas Ghesquiere, two new images show Final Fantasy warrior Lightening modelling quilted handbags.
The pink-haired Lightening was designed by Tetsuya Nomura and visual works were done by Square Enix. The Series 4 Louis Vuitton ad campaign shows the character in a few different designer looks and varied fashion-forward yet heroic poses. Doona Bae can also be seen in the Series 4 campaign.
According to website Luxury Launches, the new Louis Vuitton collection is inspired not just by video games, but by science fiction futurism as evidenced by "dark colors, metallics as well as print and texture clashes."
Final Fantasy's Lightening Is In This SS2016 Louis Vuitton Ad Campaign
Alyson Wyers — December 31, 2015 — Marketing
References: instagram & luxurylaunches