The latest Louis Vuitton ad campaign for Spring/Summer 2016 features a video game character as a model. Posted on the Instagram of creative director Nicolas Ghesquiere, two new images show Final Fantasy warrior Lightening modelling quilted handbags.
The pink-haired Lightening was designed by Tetsuya Nomura and visual works were done by Square Enix. The Series 4 Louis Vuitton ad campaign shows the character in a few different designer looks and varied fashion-forward yet heroic poses. Doona Bae can also be seen in the Series 4 campaign.
According to website Luxury Launches, the new Louis Vuitton collection is inspired not just by video games, but by science fiction futurism as evidenced by "dark colors, metallics as well as print and texture clashes."
Why This Trend Is Growing
- Video Game Fashion
- Fashion brands incorporating video game characters in their campaigns present an opportunity to target tech-savvy gamers and tap into the growing industry of video game fashion.
- Sci-fi Futurism
- Incorporating elements of science fiction and futuristic aesthetics in fashion campaigns opens up opportunities to attract fans of the genre, explore avant-garde designs, and push the boundaries of traditional fashion.
- Digital Brand Collaborations
- Collaborations between luxury brands and video game companies create opportunities to reach a wider audience, bridge the gap between technology and fashion, and generate innovative marketing campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can explore collaborations with video game companies to create unique, cross-industry marketing campaigns that capture the attention of tech-savvy consumers.
- Gaming
- The gaming industry can leverage partnerships with fashion brands to expand their reach, increase brand awareness, and explore innovative ways to merge virtual worlds with real-world fashion.
- Luxury Goods
- Luxury brands can tap into the growing market of video game fashion and sci-fi aesthetics, providing exclusive and limited-edition collections that cater to a tech-loving consumer base.
