American fast food chain Red Robin will introduce the Wedgie burger to their menu for a limited time as a healthier option. The 450-calorie burger will be a patty inside a wedge of lettuce and will be available at the fast food chain until February 7, 2016.
The Wedgie Burger will feature a six-ounce beef patty, tomato, bacon, guacamole and red onions on a "bun" made of lettuce. For the combo option, the Wedgie Burger is served with a side salad by default rather than the usual side of bottomless fries.
The Wedgie Burger is a great example of fast food chains working to modernize their menu in order to appeal to health conscious consumers and win over discerning millennials.
Why This Trend Is Growing
- Healthy Fast Food
- The Wedgie Burger represents a trend towards healthier options in the fast food industry.
- Menu Innovation
- Fast food chains are exploring new and inventive menu options, such as burgers without traditional buns.
- Millennial Marketing
- Red Robin's introduction of the Wedgie Burger shows a focus on catering to the preferences of millennial consumers.
Industries Being Reshaped
- Fast Food
- The fast food industry is embracing healthier alternatives to traditional menu items.
- Food Service
- The introduction of the Wedgie Burger indicates a trend towards offering more variety and customization in food service establishments.
- Health and Wellness
- The Wedgie Burger aligns with the growing demand for healthy dining options and could disrupt the health and wellness industry.
