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Vitra Furniture Has Debuted Simple Packaging for Its Dynamic Designs

 - Jan 17, 2016
References: & hypebeast
Switzerland-based Vitra furniture has launched all new packaging for its contemporary designs. Unlike the brand's dynamic furniture, this new range of packaging is rather simple.

Vitra furniture is well known for producing quality and well-designed pieces as well as avant-garde interior accessories for the modern home. Its new line of packaging reflects the brand's progressive and innovative vision with clean lines and rather simple silhouettes. To re-design its branding concept, the furniture label partnered with Swiss branding agency BVD. Uniting form and functionality, the new designs are simplistic, fresh and sleek while still echoing the eccentric Vitra aesthetic.

Made to withstand the demands of large-scale transportation, this new packaging is constructed with the utmost durability.