Billboard advertisements have become a mainstay means of advertising in outdoor spaces, but the non-profit group 'The Billboard Creative' has taken over billboards in Los Angeles to display artwork instead of ads. Utilizing the billboards that had not been purchased by brands, 'The Billboard Creative' set up a campaign with a total of 33 artworks and billboards in total.
Highlighting artwork from around the world, the billboard advertisement campaign by 'The Billboard Creative' begun on December 1st and will run until the end of the month. As consumers become more weary and discriminative of advertisements -- especially those placed in public spaces -- the incorporation of social good in these spaces helps to invigorate connections to community.
Billboard Advertisements in Los Angeles Display Artwork Instead of Ads
Michael Hemsworth — December 29, 2015 — Marketing
References: thebillboardcreative & contemporist