Billboard advertisements have become a mainstay means of advertising in outdoor spaces, but the non-profit group 'The Billboard Creative' has taken over billboards in Los Angeles to display artwork instead of ads. Utilizing the billboards that had not been purchased by brands, 'The Billboard Creative' set up a campaign with a total of 33 artworks and billboards in total.
Highlighting artwork from around the world, the billboard advertisement campaign by 'The Billboard Creative' begun on December 1st and will run until the end of the month. As consumers become more weary and discriminative of advertisements -- especially those placed in public spaces -- the incorporation of social good in these spaces helps to invigorate connections to community.
What Makes This Trend Stand Out
- Artwork Advertising
- Displaying artwork on billboards instead of traditional advertisements provides a disruptive innovation opportunity for brands to engage with consumers in a more meaningful way.
- Community-centered Advertising
- Utilizing billboards for community-driven campaigns and art displays disrupts the traditional advertising model and fosters a stronger connection between brands and their target audience.
- Non-profit-led Advertising
- Non-profit organizations taking over billboards to display art instead of ads presents a disruptive innovation opportunity for collaboration between the art and advertising industries to promote social good.
Sectors Adopting This
- Advertising
- The advertising industry can explore new avenues for creative and community-centered campaigns by incorporating artwork on billboards.
- Art
- The art industry can leverage billboards as a platform to showcase and promote artwork to a wider audience, creating new opportunities for exposure and recognition.
- Non-profit
- Non-profit organizations can disrupt traditional advertising methods by utilizing billboards to display art, thus promoting their cause and fostering community engagement.
