In order to engage its customers in a fun way for the holiday season, McDonald's Singapore strung together a series of creative Instagram posts.
As a platform that's dominated by visuals, it was important for the brand to create dynamic content. To do this, the fast food brand turned its social media page into a comic strip, featuring illustrations that included doodles playfully interacting with its drinks, burgers and other menu items. A lot of the charm of the content comes from mixed media, which combines product photography with hand-drawn illustrations.
The campaign was a success at winning the brand plenty of recognition in the region, providing a lesson to other brands on the importance of sharing high-quality content on a social platform like Instagram.
What's Driving This Trend
- Visual-driven Social Media Content
- Brands can exploit the power of visual-driven social media content to interact with customers in an engaging way.
- Hand-drawn Illustration
- Mixing hand-drawn illustrations with product photography can create visually appealing content for social media.
- Branded Comic Strips
- Creating a comic strip starring the brand's own product can be an innovative and humorous way to engage customers on social media.
Who This Affects Most
- Food and Beverage
- Food and beverage can leverage humor and creativity to attract customers on social media.
- Marketing and Advertising
- Marketing and advertising agencies can encourage their clients to create visually captivating social media content that stands out.
- Graphic Design
- Graphic designers can leverage their skills to create custom illustrations that capture the attention of potential customers on social media.
