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Curbside Cupboard Pop-Ups

This KD Pop-Up Celebrated the Launch of the Brand's New Name

— December 31, 2015 — Marketing
An inventive KD pop-up hit Toronto over the summer to announce the brand's name switch from the more formal 'Kraft Dinner.' The creative pop-up featured an appearance by Toronto musican Kardianal Offishial and was a great opportunity to stop people out and about running regular errands.

Located on along the hip Queen Street West shopping strip, the one-day KD pop-up featured a boarded-up storefront converted into a home kitchen-inspired cupboard, which was full of boxes of KD for consumers to grab on their way by. A creative way to introduce the new brand name and packaging design, the pop-up was located in a high-traffic area, while it was also likely to be shared on social media.
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