The branding for Biji Coffee Company boasts stunning hyper-realistic portraits of three distinct characters that represent each of the brand's coffee blends. Designed by Moscow-based Apus Agency, the epic packaging scheme is aimed to entice the modern coffee lover with a keen eye for quality.
Apus Agency helped conceive of the Biji Coffee Company brand to highlight the product's origin, which is from "unique" parts of Indonesia. Each of the characters featured on the packaging for Biji's bean blends are of real individuals who grew the coffee with their own hands. In this way, the branding aims to engage in an authentic dialogue with the consumer by introducing them to a few of the faces that represent the product's sustainable origins.