Jacob's Cream Crackers brand continued their work with 3 Monkeys Communications with an epic cheese and cracker pairing event that featured a giant cheeseboard. The delicious London marketing event was centered around a huge 40-meter-long cheeseboard showcasing a wide variety of cheese separated into four categories.
The event sought to highlight the best uses for the Jacobs Cream Crackers range, with an emphasis on bringing back the after-dinner cheeseboard. Based on research of their own, the Jacob's brand found that most Brits don't carry more than one type of cheese in their fridge at a time and only prepare a cheeseboard on average once a year.
The educational event, which also celebrated the brand's 130th anniversary, served as an optimal chance for Jacob's to educate consumers on the ease and indulgence of a casual cheeseboard.
Why This Trend Is Growing
- Cheeseboard Revival
- Opportunity to revive and rebrand the traditional after-dinner cheeseboard by showcasing a wide variety of cheese and highlighting the best uses for crackers.
- Epic Event Marketing
- Opportunity to create immersive and educational events that celebrate important brand milestones or products.
- Consumer Education
- Opportunity to educate consumers on the ease and indulgence of a casual cheeseboard and broaden their horizons for using the product effectively.
Industries Being Reshaped
- Food & Beverage
- Opportunity to explore creative marketing strategies that showcase unique food pairings and promote a more diverse range of products to consumers.
- Hospitality
- Opportunity to incorporate cheese and cracker pairings into hotel room service menus or as part of an upscale restaurant's dessert offering.
- Event Planning
- Opportunity to create immersive and educational events that celebrate important brand milestones or products, while exploring unique and creative food pairings to appeal to a broad audience.
