Former NBA All-Star Cliff Robinson recently announced the launch of Uncle Spliffy, his new cannabis business. To be launched in Oregon where Robinson and his family resides, the smart business move follows an influx of recreational marijuana brands in Washington State, Oregon and Colorado, the three first states to legalize it.
Robinson will be speaking at the 2016 Cannabis Collaborative Conference in February in order to advocate for the medicinal benefits of the product, which is banned in every and any capacity by the NBA, including for therapeutic purposes when recovering from injury.
While the Uncle Spliffy website is not fully functioning, interested parties can sign up to be notified when everything starts rolling. While it is unclear if the cannabis e-commerce site will be in the business of producing and branding product itself, it's definitely cool to see another well-known figure step into the burgeoning legal market.
What Makes This Trend Stand Out
- Recreational Marijuana Brands
- Opportunity for businesses to create unique and innovative recreational marijuana brands in states that have legalized it.
- Medicinal Cannabis Advocacy
- Disruptive innovation opportunity to advocate for the medicinal benefits of cannabis and push for its acceptance in sports and therapeutic use.
- Celebrity Cannabis Endorsements
- Growing trend of celebrities entering the cannabis market, providing opportunities for collaboration and brand endorsements.
Sectors Adopting This
- Cannabis Industry
- Robust growth opportunities in the cannabis industry with the legalization of recreational marijuana in multiple states.
- Sports and Wellness
- Intersection of cannabis and sports offers potential disruptive innovation in the fields of pain management, recovery, and alternative therapies.
- Marketing and Branding
- Emerging market of cannabis brands provides opportunities for marketers and branding professionals to create unique campaigns and experiences.
