As marketers seek to learn more about consumers and their shortened attention span that increasingly condenses by the year, 'The Shortening Human Attention Span' infographic shares what the data means from a business perspective for companies, advertisers and brands. The guide explores how the awareness of consumers has changed and what marketers should focus on now to grab their attention.
Garnering the attention of a customer is a primary focus of all businesses, whether working in B2B or B2C sectors. According to 'The Shortening Human Attention Span' infographic, people today have an attention span no bigger than that of a goldfish that averages at about nine seconds -- three seconds less than consumers in 2000. The infographic instructs marketers with a slew of helpful tips including keeping brand messaging "short and sweet."