As marketers seek to learn more about consumers and their shortened attention span that increasingly condenses by the year, 'The Shortening Human Attention Span' infographic shares what the data means from a business perspective for companies, advertisers and brands. The guide explores how the awareness of consumers has changed and what marketers should focus on now to grab their attention.
Garnering the attention of a customer is a primary focus of all businesses, whether working in B2B or B2C sectors. According to 'The Shortening Human Attention Span' infographic, people today have an attention span no bigger than that of a goldfish that averages at about nine seconds -- three seconds less than consumers in 2000. The infographic instructs marketers with a slew of helpful tips including keeping brand messaging "short and sweet."
Key Themes Behind This Trend
- Shortened-attention Messaging
- Opportunity for businesses to create effective messaging that captures consumer attention in a matter of seconds.
- Visual Storytelling
- Opportunity for the development of infographics and visually-driven content that effectively conveys a message in a short amount of time.
- Micro-content Creation
- Opportunity for the creation of bite-sized and easily digestible content that can be consumed quickly by audiences with shortened attention spans.
Where This Applies
- Marketing
- Opportunity for marketing professionals to create innovative campaigns that are optimized for capturing and retaining consumer attention.
- Advertising
- Opportunity for advertisers to develop creative and memorable ad campaigns that are designed for a shorter attention span audience.
- Content Creation
- Opportunity for content creators to experiment with new formats and mediums that are designed to capture and hold the attention of an increasingly distracted audience.
