Advertising agency Leo Burnett Dubaï recently put together a fun and fresh campaign for McDonald's popular fast food menu that deconstructs the various ingredients and presents them as Pantone paint chips. The clever campaign creatively puts the brand onto mainstream movements popularized by the color predictions Pantone makes seasonally. In addition, the deconstructed nature of each food ingredient also provides an element of brand transparency in what goes into each fast food item.
The advert features a unique take on the Pantone color chart by using the various ingredients needed to construct a Big Mac in place of paint chips. Each ingredients is presented as such in a square form with the name of the ingredient listed below, as if a paint sample. The branding is minimalist focusing on the simplicity of the food ingredients.
Fast Food Paint Pairings
More Stats +/-
Sugar Cookie Art Projects
Colorful Tea Cocktails
Matching Color System Cosmetics
Rain-Revealed Road Murals
Painterly Swatch Candies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.