The Target Market Pantry line is the largest grocery brand stocked by the retailer, boasting over 2,250 SKUs in over 100 categories. Highlights from those categories include ice cream, fruit-flavored snacks, marshmallows, coffee creamer, granola bars, jumbo cooked shrimp and everyday essentials like spaghetti and butter.
The new look for the range maintains the red and white color scheme but opts for a more homespun feel, with imagery and typography that feels decidedly artisan. The designs are meant to make the products appeal as a "preferred choice" rather than a "compromise solution."
Created by agency Brand Design Lab, the new Target Market Pantry branding and packaging scheme is designed to appeal to the discerning millennial consumer who is interested in patronizing ethical brands and consuming all-natural, health-supporting food and beverage whenever possible.