Looking to interact with movie goers even more, Mobiquity and Screenvision have collaborated to create mobile ads that would be pushed out to smartphone users. Being that Mobiquity has had huge success in retail locations, the brand is looking to utilize beacon technology to connect with those inside movie theaters.
Not requiring any interaction on behalf of the consumer, the mobile ads would be pushed out to smartphones that have the MovieTickets or Dealflicks app(s) installed. Anything from additional movie information, exclusive offers and more will be rolled out with the new marketing initiative that's set to debut in cinemas soon.
As consumers look to their smartphones for everything they do in their daily routines, the implementation of marketing initiatives like this one helps to create a more personalized experience.