There are many women living in Lisbon, Madrid and Rome who dream of living a better life and it is this dream that often results in becoming the victim of human trafficking. Of course, this human trafficking ad campaign doesn't put the blame on the victims at all. Instead, it calls out to those aware of the situation but who don't report it.
Conceived and execute by Agência Um, a firm based in Sao Paulo, Brazil, for Prefeitura do Recife Government, the human trafficking ad campaign is powerful. It features women scared and betrayed as they are fooled into a life they didn't sign up for. It brings awareness to the Liga Mulher hotline center for safe reporting.
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