This new series of phone photography advertisements from Lens & Shutter pokes fun at Apple's ongoing 'Shot on iPhone 6' campaign.
As a chain that specializes in DSLR cameras, Lens & Shutter points out some of the limitations of taking photos with a smartphone camera with its own 'Shot on a Phone' campaign. The pictures depicted within the ads reveal issues like low lighting, pixelation from zooming, motion blurs and thumbs accidentally covering a portion of the lens.
These clever camera ads remind that it's worth capturing some of life's best moments with a clarity of a dedicated camera. Since some of the high-quality photos from Apple's own phone photography campaign has become so widespread, these campaign images gently emphasize that not everyone with a phone is a photographer.