Fill-in-the-Blank Fashion Ads

It's hard not to appreciate the Spring 2016 Calvin Klein campaign -- especially the original one starring a slew of celebrities. Although they still feature incredibly gorgeous human specimens, the fill-in-the-blank approach to the copy inspires people to connect with the brand and its products on a deeper level. It makes people think about what their Calvins mean to them and why.

Starring models Julia van Os and Wouter Peelen, the Spring 2016 Calvin Klein campaign was shot on location in New York by photographer Gregory Harris. Fashion Gone Rogue notes, "Paired with statement bags and sunglasses, the new season is all about urban elegance." Yet there's an effortless element to each look that makes them appear even more attainable. The Calvin Klein campaign is relatable on a couple different levels.