'Ladies First' is an empowering footwear campaign from Keds that's aimed at the eyes of young women. The campaign features a series of inspiring posters, with simple messages like "Never underestimate a pretty face" and "Titans of industry. Mavens of style." In order to champion women out there who are truly inspiring others, the campaign features a number of powerful female influencers like French singer-songwriter Soko, actress Allison Williams and model-musician Cailin Russo.
The Ladies First campaign is more than just a one-off about empowering young women. In the past, Keds has made a point to champion strong female leaders in other marketing efforts and participate in celebrations for Women's Equality Day events.
Many consumers of today are no longer responding to advertising tactics from companies designed to make them feel inadequate—instead, what resonates is content that's uplifting and inspiring.