The Martina Spetlova SS16 collection is full of quirky details revolving around an overall theme of color and eclectiveness. Although that might not be a real theme, so to speak, it's hard to pin point exactly what the fashion designer was going for. Lady-like, futuristic, playful, spontaneous, the designs go from one to the next with ease. Perhaps the lookbook itself can shed some light.
Shot by Studio Peripetie, which is based in London, United Kingdom, the Martina Spetlova SS16 lookbook is captured in studio against a salmon pink backdrop. Yet it is the floor that truly eye-opening. Littered with everything imaginable from old technology to pylons, spray cans and so much more, it is like a creative junkyard of inspiration.
Key Themes Behind This Trend
- Quirky Fashion
- Opportunity for fashion designers to create unique and unconventional designs that stand out from the crowd.
- Colorful Eclecticism
- Potential for businesses to embrace vibrant and diverse aesthetics in their branding and marketing strategies.
- Playful Design
- Innovative possibilities for incorporating elements of playfulness and spontaneity into product design and packaging.
Where This Applies
- Fashion
- Fashion industry can explore unconventional materials and experimental designs to cater to niche markets.
- Marketing and Advertising
- Opportunity for marketers to adopt bold and colorful approaches to attract customer attention and differentiate their campaigns.
- Product Design
- Businesses can incorporate playful and unconventional elements in product design to create unique and memorable experiences for customers.
