The TUMS antacid tablets have been a popular heartburn relief medicine among consumers for some time.
In order to remind people of how useful its product is in allowing consumers to enjoy some of their favorite treats, the company released a series of ads as a part of its 'Fearless Foodies' campaign. The ads were made with the help of Weber Shandwick, an agency based in Chicago, Illinois and illustrated by the talented John Zylstra.
Along with images of people extravagantly gulping down their most-loved food are captions that read things like "Nacho Annihilator," "Cheese Freak," "Ice Creature" and "BBQ Beast." With this, the company shows how the TUMS antacid tablets can prevent consumers from suffering from painful heartburn in a humorous way that attracts their attention.
Fearless Foodie Ads
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Parody Pop Ads
Scratch Pad Posters
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Customer-Oriented Retail Campaigns
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