The Orla Kiely Spring/Summer 2016 ad campaign is full of playful moments. From the setting -- which is an actual playground -- to the fashion that is all about retro prints and colors, it's hard not to fall in love with the whole package even if the style isn't to your particular tastes.
Shot by photographer Yelena Yemchuk of 2b Management, the Orla Kiely Spring/Summer 2016 ad campaign was capture on location in San Gabriel’s Monster Park, Los Angeles, California. It stars model Lou Schoof. The Irish brand loves to focus on fun and youthful details. Fashion Gone Rogue writes, "From funky platform heels to babydoll dresses and short sets, the Orla Kiely girl is all about whimsical fashion." This vibe is especially great for the upcoming sunny and warm seasons.
What Makes This Trend Stand Out
- Playful Fashion
- Orla Kiely's use of playful elements in their fashion campaign creates an opportunity for other fashion brands to experiment with whimsical designs.
- Location-based Campaigns
- Orla Kiely's choice to shoot their campaign in a playground shows the potential for location-based fashion shoots and the unique backdrops they can provide.
- Youthful Target Audience
- The Orla Kiely fashion brand targeting a youthful audience with fun and whimsical styles highlights the potential for other brands to aim their products and marketing towards a similar audience.
Sectors Adopting This
- Fashion
- The fashion industry can utilize Orla Kiely's playful campaign as inspiration when targeting youthful and fun-loving audiences.
- Advertising
- The use of playful elements and unique locations in the Orla Kiely campaign demonstrates the potential for innovative and eye-catching advertising campaigns.
- Photography
- The Orla Kiely campaign's use of a unique location showcases the potential for location-based photography and creating unique backdrops for fashion campaigns.
