This series of dog ads highlights the properties of Pedigree's DentaFlex, a product that is designed to freshen a dog's breath and reduce the development of built-up plaque and bacteria in the mouth. The comical ad series includes depictions of a 'Chow Chow Blossom,' an 'Old English Sheeprose' and a 'White Samoyed Gerbera,' which likens each of the dogs to fresh-smelling flower blossoms.
The clever series of print ads offers a playful way to visualize the effects of the product, while also spotlighting a few of the large dog breeds that this product is best suited towards.
Pedigree has favored other offbeat advertising tactics in the past, such as creating dog-friendly radio stations or making other print ads featuring "dog beards."
Blossoming Canine Ads
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Kid-Friendly Ice Creams
Designer Dog Sculptures
Interactive Canine Safety Apps
Heineken TALENT LAB: MODERATION
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