Restaurant 'Hapa Izakaya' got help from Colorado advertising firm 'TDA_Boulder' to create a series of sushi ads that plays on lines taken from X-rated movies. The flirtatious ads include lines such as: "I really, really need this job," "I'm here to fix the cable," "I would do anything to pass this class," "I'm here to clean the pool" and "This can be our little secret."
The lust-filled ads are used to show desire for the delectable food pictured. In addition, these sushi ads give the restaurant a lighthearted and playful vibe that is enticing to patrons -- making them laugh while still showing the food product at once. The company does this through its social media as well, posting a picture of a shirt that reads "MEN? RAMEN MAYBE" and hosting a variety of giveaways that involve customer participation.