Fashion designer Karl Lagerfeld uses a whole new style for the upcoming Chanel Fall 2016 ad campaign. Unlike previous campaigns, which are fashion editorials, these ads are actually collages. The image series basically looks like a school creative project with a mishmash of images cut out and glued onto patterned or colored paper.
In his interview with WWD, Lagerfeld mentions that he wanted to shake things up and do something new for the brand that had not been done before, citing that he "was tired of a girl holding a bag." Incorporating his love for collages into the new campaign was "an inspiration without roots -- spontaneous."
Changing up the Chanel Fall 2016 ad campaign to be more than regular fashion editorials or risque images is a great way to grab consumer attention and break through the advertising clutter.
Collage Fashion Campaigns
More Stats +/-
Rebel Chic Fashion Ads
Glam Grunge Editorials
Magical Couture Collections
Mother-Daughter Haute Couture
Cabin Luxe Editorials
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Ads for Chanel Fall 2016 are Creative Collages
- By: Erica FrancisJul 19, 2016