Edita Vilkeviciuten Stars in the Zara Home Beachwear Campaign
Meghan Young — May 23, 2016 — Fashion
References: zarahome & fashiongonerogue
The Zara Home Beachwear ad campaign juxtaposes a casual vibe with a luxe setting. In spite of taking place on a yacht, the looks are easy-going and fun, which helps to ensure that they appear as approachable as possible. After all, the Zara Home Beachwear collection is an accessible one for people of many walks of life.
Starring top model Edita Vilkeviciute alongside male model Jarrod Scott, the Zara Home Beachwear ad campaign will have everyone excited for the official start of summer. It's hard not to think of pools, beaches and boats when browsing through a catalog of bikinis and swimsuits. The looks are very versatile as well, ensuring the fact that people can wear them on any type of adventure. It's the coverups that give each look some personality.
Starring top model Edita Vilkeviciute alongside male model Jarrod Scott, the Zara Home Beachwear ad campaign will have everyone excited for the official start of summer. It's hard not to think of pools, beaches and boats when browsing through a catalog of bikinis and swimsuits. The looks are very versatile as well, ensuring the fact that people can wear them on any type of adventure. It's the coverups that give each look some personality.
Trend Themes
1. Casual Yacht Fashion - Disruptive innovation opportunity: Create a line of casual yacht fashion that combines style and comfort for a more accessible market.
2. Versatile Beachwear - Disruptive innovation opportunity: Develop a collection of beachwear that can be worn on various types of adventures, appealing to a wider range of consumers.
3. Approachable Luxury - Disruptive innovation opportunity: Design luxury fashion that maintains a casual and approachable vibe, making it more accessible to a broader audience.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce new fashion concepts that bridge the gap between luxury and accessibility, targeting a diverse consumer base.
2. Swimwear - Disruptive innovation opportunity: Create innovative swimwear designs that prioritize versatility and can be used for various water-related activities.
3. Advertising and Marketing - Disruptive innovation opportunity: Develop creative approaches to advertising and marketing campaigns that juxtapose casual and luxurious elements to captivate a wider audience.
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