The 'On Arrival' CIROC campaign captures the alcoholic beverage as the fashion-forward drink it is. Shot by famed fashion photographer Mario Testino, this campaign stars one of fashion's most notable and comedic faces.
Actor Ben Stiller's most iconic role is male model Derek Zoolander in the popular fashion comedy Zoolander. With Zoolander 2 hitting theaters very soon, the French eau-de-vie vodka brand decided to cast the pouty male model in its latest ad. Captured in NYC to celebrate the arrival of Zoolander 2 and CIROC's Blue Steel Ultra-Premium vodka, this campaign showcases Derek Zoolander in a striking blue suit while showing off his signature pout pose alongside genuine models.
By utilizing the film's main character, this CIROC campaign works as advertising for both the vodka and the upcoming film.