The 'On Arrival' CIROC campaign captures the alcoholic beverage as the fashion-forward drink it is. Shot by famed fashion photographer Mario Testino, this campaign stars one of fashion's most notable and comedic faces.
Actor Ben Stiller's most iconic role is male model Derek Zoolander in the popular fashion comedy Zoolander. With Zoolander 2 hitting theaters very soon, the French eau-de-vie vodka brand decided to cast the pouty male model in its latest ad. Captured in NYC to celebrate the arrival of Zoolander 2 and CIROC's Blue Steel Ultra-Premium vodka, this campaign showcases Derek Zoolander in a striking blue suit while showing off his signature pout pose alongside genuine models.
By utilizing the film's main character, this CIROC campaign works as advertising for both the vodka and the upcoming film.
What's Driving This Trend
- Fashion-forward Alcohol Campaigns
- Fashion-forward alcohol campaigns that incorporate iconic movie characters have the potential to capture consumer attention and increase brand recognition.
- Celebrity Collaborations in Advertising
- Collaborating with celebrities, such as popular movie characters, in advertising can create a strong association between the brand and the celebrity, leading to increased sales and brand loyalty.
- Cross-promotion Between Movies and Brands
- Cross-promotion between movies and brands, like the partnership between CIROC vodka and Zoolander 2, can create mutually beneficial marketing opportunities and generate buzz for both the movie and the brand.
Who This Affects Most
- Alcohol
- The alcohol industry can leverage iconic movie characters in their marketing campaigns to create unique and attention-grabbing advertisements, fostering brand growth and consumer engagement.
- Fashion
- The fashion industry can collaborate with alcohol brands to create unique advertising campaigns that appeal to their target audience and generate increased brand recognition and sales.
- Entertainment
- Entertainment companies can explore cross-promotion opportunities with alcohol brands to enhance their marketing efforts and create additional revenue streams through brand partnerships.
